The competition between different companies providing moving services in the market is extremely high. Striving to attract new customers and offer them the best conditions moving companies are starting to explore the numerous opportunities of digital technologies.
The new task for the whole moving industry is to adapt their services to the newest market demands. As it is seen, recent studies prove that customers spend more time online, want to have the ability to receive comprehensive information on issues of interest and therefore, make decisions faster.
Advantages of developing digital solutions
This is a common fact that the latest generations, both Generation X and Millennials, prefer advanced digital technologies to analogs. Developing Internet strategies, along with a development website, is the best way to meet their requirements and needs. Also, process automation plays a very important role in building proper relationships with clients.
CRM system is an application software for the moving providers created for computerizing strategies for customers interaction, particularly, to increase the number of orders. It also enables marketing optimization, enhancing the client’s service by saving data about customers and the history of relationships with them, establishing and improving moving offers and conditions and the subsequent analysis of the results.
Development CRM is the most powerful solution for automation and standardization of customer relationship management.
This strategy may provide:
- Get a common standardized contact database for the company (customers, contractors).
- Effectively implement quality control of the customer service department at any time.
- Get statistics and analysis of the effectiveness of working with leads (incoming calls, queries).
- Plan to improve the quality of work and develop a moving business development strategy.
The next thing to pay attention to is the communication channels. Customers prefer to use a variety of communication channels in order to send moving request to the company or ask for additional information. This may be a phone, a website with a feedback or request form, an e-mail, various instant messengers like WhatsApp and FB messenger, different social networks.
Many companies "collapse" at such a load. They cannot process all requests that came to them through different channels with equal quality and speed this way losing potential clients. A proper sorting all incoming requests by type, urgency, and complexity leading to providing accurate and complete information is also a great CRM benefit.